I just had a visit from two wonderful hypnotists from Miami Beach, Florida. They both trained with Dr. Scott McFall and used to only work with smokers.

Smokers are so easy; it’s like turning off a switch! They used to smoke… now they don’t. Nice!

Now, they are interested in working with weight loss clients and they are worried that the success will be different. They heard about my hypnosis clinic and the 600+ testimonials from my clients and wanted to know how to do the same.

It was a fun time showing off.

The thing is, weight loss clients are more difficult than those who want to quit smoking. It’s not “eating right and exercise”. If it was, weight loss would be a lot simpler. Many times, it’s that the client is way too busy — too “self-important” — to take care of herself. She’s got to fix her world around her… and while that is happening, she’s gaining a ton.

I had a prospect, “Charlotte”, come to my office in 2003 for a free screening appointment. She was very overweight, took care of her husband, her kids, her kid’s kids… no time for herself. Well, she went home to “think about it” (whether or not to join my program, that is) and I never heard from her.

Until about six months ago.

Charlotte made a second appointment for a screening and she had to remind me who she was. Since the first appointment, she gained 65 pounds, lost both breasts, one kid was in jail, she’s taking care of all the grandkids… and she’s stressed to the max. She hasn’t been to the movies in over 15 years and she’s miserable.

Big surprise, eh?

I explained to her that she’s basically “martyred” herself to her life and she needed to change it. Told her my fee and she said, “I’ll think about it.”

I told her to keep thinking, but I won’t accept her as a client. When she asked me why, I told her that if she didn’t “get it” by now… if she continued the way her life was going, she’d keep getting the same results.

And, if she needed to think it over after 5 years, well, forget it.

Was that mean? No. I saved her money because she wouldn’t have done the program anyway. Probably one to pay, complain and quit.

My current weight loss clients are quite happy. They are losing weight and fitting into clothes that make them feel better and look good.

Why?

Because they know to put themselves first in their lives.

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